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Marketing An Introduction by Gary Armstrong & Philip Kotler 12th Global Edition pdf

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  Book Title: Marketing: An Introduction
  Book Author: Gary Armstrong
& Philip Kotler
  Hardcover: 675 Pages
  Publisher: Pearson Prentice Hall; 12th Global Edition (January
17, 2014)
  Language: English
  ISBN-13: 978-0133451276 
  ISBN-10: 0133451275
  Size: 61.2 MB

 Version: pdf
  
  Book Description
  Marketing: An Introduction is intended for use in
undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the
fundamentals of marketing.
  This best-selling, brief text introduces marketing through the lens of creating value
for customers.
  With engaging real-world examples and information, Marketing: An Introduction shows students how
customer value—creating it and capturing it—drives every effective marketing strategy.
  The Twelfth
Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other
digital technologies.
  
  Meet the Author
  Gary Armstrong is Crist W. Blackwell Distinguished
Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina
at Chapel Hill. He holds an undergraduate degree and a master’s degree in business from Wayne State University in
Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous
articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing
research, sales management, and marketing strategy.
  
  Philip Kotler is S. C. Johnson & Son
Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He
received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler
is author of Marketing Management (Pearson Prentice Hall), now in its 14th edition and the world’s most widely
used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and
has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi
award for the best annual article in the Journal of Marketing.
  
  Cover Page
  
  
  	
  
  
   						

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